Dance is a great way to exercise and have fun no matter what age you are. Children, young people and adults can all be trained in dance studios on a full-time or part-time basis. Dance studio courses are also highly competitive, so studios need to find innovative ways to get people to sign up. You can advertise your business in a fun way and with minimal resources. These methods tend to be based on community engagements and internet marketing. Here are some easy and inexpensive ideas to promote your dance studio.
The Internet
Most people who are looking for dance classes will start their search on the Internet. By having an online presence, you can tap into these potential customers. A well-designed site and a SEO service provider can help you achieve a high ranking on the first page in search engine results. Good SEO services will help you make your dance studio website visible to nearby customers.
You can do this by using creative methods such as videos on your website. You can also use testimonials and tell them about your special offers.
You can use the Internet to advertise fitness software, such as a booking system. You can use fitness management software, scheduling software for service businesses, or fitness instructor software to promote your studios, like Gymcatch.
Open house
Open houses are a great way for potential clients to visit your studio and get a feel for it. The public is invited to attend a free open house where they can ask any questions and speak with instructors. You can offer dance classes at the event to let people see what it’s like and give discounts to students who sign up before the event.
Open houses are a great way to meet students and interact with them in a relaxed environment. This will encourage them to enroll.
Advertise the event on multiple platforms, such as social media, local newspapers and word-of-mouth to neighbors.
Social Media
Social media platforms like Facebook, What Sapp and Instagram are very popular today. These social media platforms can be used as free marketing tools. You only need to create a social media profile and share content with your potential customers.
You can use Instagram Stories and Facebook Live to record live videos of your classes to share with your followers. Facebook and Instagram can be used to better reach customers in your locality with paid ads. Artificial intelligence improves the ads’ effectiveness in attracting potential customers.
Bulletin Boards
There are bulletin boards in every neighborhood where people go to see what’s new. You can use these boards to display a colorful flyer that contains precise and enticing information about your studio. You can promote a big event coming up or advertise your dance studio.
Participate in Community Projects
Participating in local events, such as volunteering and sports activities, can help you to make your brand more visible. Wear branded tee-shirts, and have business cards with you to give to people you meet. Participating in local projects, such as charity work, allows instructors to directly interact with the locals. Also, people like to associate with companies who care about the community.
Referrals for Students
Referrals convert easier than other customers because they already know your business. Parents and students who are happy and satisfied will refer friends to your dance studios when they show interest. Offer discounts, such as free classes for each new client that the student refers to your studio.
Collaboration with related businesses
Create a network of local businesses to form a marketing partnership. Visit stores that sell products related to dance and wellness. Businesses can promote each other through flyers. You can place the flyers of each other at your location and ask them to refer your business to them as you do for them.
Automate your studios with the latest Software Technology
You can market your dance studio by automating methods like sending out emails to potential students or birthday greetings.